Case Study: HubSpot achieves 24% pipeline uplift with Nooks AI Sales Platform

Hubspot - Customer Case Study

HubSpot, the global CRM and sales platform, needed a better way to scale SDR and BDR outreach while improving the quality of pipeline—not just increasing activity. To help address this challenge, HubSpot brought in Nooks and its AI sales platform for a pilot focused on boosting outbound performance and driving more qualified demand.

With Nooks, HubSpot rolled out a sales floor environment and scaled the platform globally across SDR teams. The results were strong: call volume increased by 73%, conversations rose by 59%, pipeline per rep improved, and HubSpot saw a 24% uplift in pipeline. HubSpot also reported very positive adoption, with strong demand to expand the rollout after the pilot.

HubSpot