Case Study: Coder achieves 6x meeting velocity with Nooks AI Signals

How Coder Uses AI Signals to Outpace Benchmarks by 600%

Coder, a Series B software company, needed a better way to run outbound after moving from an outsourced SDR model to an in-house team. Working with Nooks, they wanted more visibility into the signals that actually matter for a highly technical market, without forcing reps to spend all day manually researching accounts.

Using Nooks AI Signals and the Accounts Hub, Coder centralized account research, prioritized high-intent and “Old Gold” opportunities, and generated more authentic AI-assisted outreach. The result was 6x meeting velocity, 73% of the previous quarterly goal reached in the first 14 days, a 6-day ramp time for new reps, and 3 major opportunities created in the first 10 business days.

Coder

Haley Vechell

Global Sales Enablement Director