Case Study: Pump achieves 2x pipeline velocity with Nooks

How Pump Uses Real-Time Signals to 2x Pipeline Velocity

Pump, a fast-growing YC-backed startup that helps companies save money on cloud infrastructure, needed to scale outbound pipeline without wasting reps’ time on stale data. Before working with Nooks, their SDR team was calling prospects from static lists that quickly went out of date, leading to wrong-title outreach, instant hang-ups, and lost pipeline opportunities.

With Nooks’ unified platform and real-time signals, Pump’s reps could see live LinkedIn profiles, CRM history, battlecards, and call notes the moment a prospect picked up, helping them personalize outreach on the fly and execute in focused 30-minute blocks. The result was a 200%+ capacity multiplier, 2x faster execution, and reclaimed selling time, with Pump’s lean BDR team producing pipeline like a team twice its size.

Pump

Cade Jones

BDR Manager