Case Study: Relay Network modernizes outbound and reclaims 80-90% of rep time with Nooks

How Relay Network Modernized Outreach and Built a Unified AI Engine for Pipeline with Nooks

Relay Network, a call-forward sales organization, was struggling with clunky legacy outbound tools that forced reps to bounce between CRM, enrichment, and sequencing platforms. Their team wanted a more unified, AI-native way to support prospecting and outreach without the “tool-hopping tax,” and they chose Nooks to modernize their outbound workflow.

With Nooks, Relay Network consolidated prospecting, enrichment, sequencing, and dialing into a single hub and used AI signals plus first-party call data to drive more relevant outreach. The transition was completed in just 2.5 weeks with zero ramp downtime, reclaimed an estimated 80–90% of the time previously lost to manual data movement, and delivered immediate cost savings by replacing multiple vendors with one platform.

Relay Network

Kelly Cornett

Director of Marketing Operations