Case Study: Deel scales global outbound confidence with Nooks

Deel - Customer Case Study

Deel, a fast-growing global payroll and HR platform, needed to help its SDRs keep pace with “Deel Speed” while navigating a complex, multilingual, 24/7 sales environment. The team also wanted to ease new-hire overwhelm and imposter syndrome during onboarding, especially as they learned a deep product stack and started shadowing top performers.

Nooks provided the solution with its collaborative virtual dialing floor, international language capabilities, and automated persistence workflows. Deel used Nooks to unify outbound across AMER, LATAM, and EMEA, improve confidence for new SDRs by day 10, and reduce manual follow-up friction on “maybe” prospects. With Nooks, Deel reported more reliable global outreach and a stronger shift toward high-value conversations, with reps spending about 80% of their time listening and 20% asking targeted questions.

Deel