Case Study: AT&T accelerates product innovation with Noodl

Just another tool or a game changer for developers

AT&T’s technology team used Noodl to speed up early market tests and product innovation for enterprise customers. The challenge was to build functional proofs of concept and polished user experiences quickly, while still integrating real backend services, APIs, and even hardware devices without compromising on the final product experience.

Using Noodl, AT&T was able to rapidly assemble end-to-end applications, iterate much faster than in classic code, and collaborate more easily across engineering and design. The platform also supported on-premises deployment for enterprise requirements and reusable modules for future projects. Nathan Folkman said Noodl delivered 5–10x productivity gains, helping the team validate investments faster and build more reusable software over time.

AT&T

Nathan Folkman

AVP Technology