Case Study: GSK validates women’s health innovation opportunities with Noodl

How GSK created its own quiz app to validate new innovation opportunities

GSK NEXT, the disruptive innovation arm of GSK, needed a fast way to explore new women’s health opportunities and learn more about users’ hormonal health challenges. Instead of launching a survey, they worked with Noodl to build a branded, intuitive web app quiz called Shine that could both engage users and validate the concept within just a few weeks.

Using Noodl’s no-code platform, GSK quickly created and iterated on multiple versions of the Shine Quiz App with different language, tone, and structure. In only a few days of marketing, the team collected thousands of responses, gaining actionable insights into user needs, concerns, and the messaging that resonated best with the target audience, while also proving the speed and flexibility of Noodl for rapid MVP development.

GSK

Veronica Vicars

Founder