Case Study: Sky Business boosts MySkySports sign-ups with Nonsense London

Sky Business boosts MySkySports sign-ups 200% with Nonsense London

Nonsense London worked with Sky Business to address an awareness gap among publicans who subscribed to Sky Sports. These customers were not fully leveraging the marketing and planning tools available to them via the MySkySports platform.

The solution, called "Pints. Camera. Action!", was a campaign that gave publicans a chance to win a professionally produced TV ad by logging into MySkySports. Nonsense London amplified the campaign through trade press, emails, and in-person outreach. This approach resulted in over 2,500 sign-ups to MySkySports in the first month alone, achieving a 200% uplift that more than doubled the lead key performance indicator.

Sky Business