Case Study: Wave Direct reduces chargebacks and boosts authorisation rates with Nomupay

How the family-founded business has experienced exponential growth from selling hot tubs and spa accessories online since going live with Nomupay

Wave Direct, a family-founded business selling hot tubs and spa accessories online, sought to reduce its risk and improve the customer payment experience. Their challenge was to find a payments partner that could offer secure financing options and faster, more convenient checkout methods while also reducing their chargeback ratio. They partnered with Nomupay for its unified platform, which included alternative payment methods and chargeback defense services.

Nomupay provided a solution by implementing popular payment options like Apple Pay and Klarna, which drastically reduced fraud. They also supplied their Fraud Suite service, enabling Wave Direct to easily de-escalate high-risk transactions and defend against chargebacks. The results were immediate and remarkable: a 20% decrease in chargebacks, a 5% upturn in authorization rates, and over £15 million in revenue. Since implementing Nomupay, Wave Direct has experienced exponential growth, exceeding 1800% in yearly sales.

Wave Direct

Tom Jeffrey

Managing Director