Case Study: Nike TEAM boosts retail orders with Nominow

Stay ahead of the football competition with personalized marketing campaigns

Nike TEAM, a division of Nike Football, partnered with the French Football Federation (FFF) to celebrate France’s 2018 World Cup win and strengthen engagement with amateur football clubs. Facing the challenge of energizing the community and standing out against competitors, they used Nominow’s Customer Data Platform to support targeted, data-driven outreach.

Nominow enabled tailored email campaigns for 60,000 registered amateur clubs, segmented by factors like club colors, geography, and size, with digital vouchers for nearby retailers. The campaign achieved a 47% voucher redemption rate in the first four weeks and drove over 6,000 additional orders across 130 retailers, surpassing the FFF’s targets.

Nike TEAM