Case Study: Nike TEAM boosts retailer engagement and inventory control with Nominow

Nominow the indispensable link serving Nike retailers and clubs around the world

Nike TEAM, a division of Nike serving retailers and football clubs across Europe, wanted to move from a traditional paper catalogue to a digital experience. The challenge was to replicate the catalogue online while also delivering more precise, tailored product recommendations for different regions, clubs, and customers. Nominow’s platform and customer data capabilities were used to support this transformation.

Nominow helped Nike TEAM launch a digital catalogue on niketeamfootball.com that captures and analyzes user behavior, preferences, and selections in real time. The result was stronger engagement from retailers, clubs, and players, better inventory optimization, improved forecasting, and a more streamlined product offering across 26 European territories.

Nike TEAM