Case Study: Tommy Hilfiger achieves 50% higher average order value with Nominow

Endless segmentation possibilities for Tommy Hilfiger

Tommy Hilfiger, the global fashion brand, faced the challenge of fragmented customer data spread across 23 systems across 26 European countries, making it difficult to deliver a seamless omnichannel loyalty experience. To address this, the company worked with Nominow and its Customer Data Platform to centralize customer information and create a single, unified view of each customer.

Using the Nominow Customer Data Platform, Tommy Hilfiger built unified customer profiles and enabled more precise segmentation across online and physical channels. The result was stronger personalization, higher engagement, and a 50% higher average order value for active loyalty members compared with non-members, showing measurable impact from Nominow’s solution.

Tommy Hilfiger