Case Study: FC Utrecht boosts fan engagement and ticket sales with Nominow

An award-winning data-driven experience for the FC Utrecht fan

FC Utrecht, a Dutch professional football club, faced declining attendance and wanted to strengthen fan engagement through a more data-driven approach. Together with Nominow, the club looked to bridge offline and online interactions and improve ticket sales and personalized fan experiences using a Customer Data Platform.

Nominow implemented its Operational Customer Data Platform, centralizing data from 12 sources, including ticketing, POS, and online channels, into a single customer view. This enabled more precise targeting and personalized campaigns, helping FC Utrecht increase season ticket sales, double webshop turnover, and achieve a 23% rise in average ticket sales.

FC Utrecht