Case Study: Van Gogh Museum achieves a connected visitor journey with Nominow

A 360 customer profile for one of the top art museums in the Netherlands

The Van Gogh Museum partnered with Nominow to address disconnected data silos and a fragmented visitor journey across its 2.3 million annual visitors. The museum wanted to centralize customer data, improve collaboration between departments, and create a more unified online and offline experience.

Using Nominow’s Customer Data Platform, the museum integrated legacy IT systems and marketing tools across touchpoints such as the webshop, ticket terminals, entrance gates, and customer service. Nominow helped create a holistic 360-degree customer profile, enabling more personalized marketing and contributing to an improved Net Promoter Score of 69%.

Van Gogh Museum