Case Study: Cdiscount (C-discount.com) achieves real-time route optimization and 15% lower mileage with Nomadia

The Casino Group is optimizing its delivery routes in real-time with Opti-Time Software

Cdiscount, the Casino Group’s last‑mile delivery arm, needed to scale home deliveries for hundreds of thousands of products while centralizing automated appointment booking and integrating real‑time route optimization into its information system. To solve this, Cdiscount selected Nomadia’s Opti‑Time Enterprise route‑optimization software, chosen for its real‑time booking module, customizable UI and ability to factor in product, vehicle, workforce and customer constraints.

Nomadia implemented Opti‑Time with a phased rollout—driver smartphones for real‑time updates, parcel tracking, vehicle geolocation and both daytime and overnight (batch) optimization—so Cdiscount’s routes are continuously updated and fully optimized. The result: appointment scheduling time cut by 80%, about 15% lower mileage, improved vehicle loading and working conditions, 100% logical/reliable routes and higher customer satisfaction, delivering clear operational and economic gains for Cdiscount.

Cdiscount

Benjamin Brun

Support and Development Business Division Manager