Case Study: Steele Rubber Products boosts online visibility and custom catalogs with Nomad eCommerce

Steele Rubber Products - Customer Case Study

Steele Rubber Products, a manufacturer of hard-to-find rubber parts for classic cars, faced the challenge of modernizing its outdated, homegrown eCommerce system. Their old solution could not synchronize with their SYSPRO ERP system to manage over 11,000 products, lacked modern features like promo codes, and did not provide a strong platform for search engine optimization to help customers find their niche products online. They sought a new partner to help them enhance their digital presence while maintaining their legacy of detailed printed catalogs.

Nomad eCommerce implemented a seamless SYSPRO-integrated storefront for Steele Rubber. The solution automated product data sync, enabled advanced SEO practices that significantly improved search result rankings, and introduced a system for generating custom digital or printed catalogs for customers. As a result, Nomad eCommerce freed Steele Rubber's internal IT team from development work, drastically improved online product visibility, and revolutionized their catalog creation process, allowing the company to focus more on innovation and less on administration.

Steele Rubber Products

Walter Vaughan

Steele Rubber Products