Case Study: Cook’s Direct boosts organic traffic and streamlines B2B ordering with Nomad eCommerce

Cook’s Direct - Customer Case Study

Cook's Direct, a top food service equipment distributor, faced significant challenges with their initial eCommerce platform. Their previous vendor provided a site that was poorly integrated with their Microsoft Dynamics 365 ERP, leading to high support costs, long wait times for fixes, and a lack of robust functionality. This left them with a minimal, bland web presence that failed to meet their expectations or provide a good customer experience.

Nomad eCommerce implemented a fully integrated B2B webstore solution for Cook's Direct. The new platform automatically syncs pricing data from their ERP, eliminating manual updates and enabling personalized customer-specific experiences. As a result, Cook's Direct saw a dramatic increase in organic traffic and gained the ability to offer advanced features like Punch-out integration. The team at Nomad provided knowledgeable and responsive support, which freed up Cook's Direct staff to focus on marketing and building a successful, cost-effective online store.

Cook’s Direct

Luke Belding

eCommerce Manager