Case Study: DSB achieves increased customer satisfaction and passenger engagement with Nomad Digital's real-time information and onboard WiFi

DSB - Customer Case Study

DSB, Denmark’s state-owned rail operator carrying 157 million passengers a year, wanted to improve customer experience and increase ridership after a study of Copenhagen’s S‑train users showed real‑time traffic information was the top demand. Nomad Digital was engaged to deliver passenger experience and connectivity solutions, including onboard broadband WiFi, a web portal and real‑time information services to give passengers up‑to‑date arrival times, connections and service alerts.

Nomad Digital’s solution provided free onboard internet and a portal that also delivers real‑time management and rich media, enabling DSB to engage passengers directly; in the first four months 90,000 unique users logged on, many opting into the loyalty club and newsletter. Demand for the service grew, customer satisfaction increased, and the portal generated supplementary revenue through modest third‑party advertising — demonstrating measurable impact from Nomad Digital’s connectivity and passenger experience offerings.

DSB