Case Study: METRO AG drives B2B sales growth with Noltic’s Salesforce-powered digital solutions

METRO AG powers 1 million table reservations with Noltic

METRO AG, operating through its subsidiary Hospitality Digital, faced the challenge of commercializing digital tools for the hospitality sector. They needed a unified system to manage sales from both a self-service portal and a call-center, which required seamless integration with multiple third-party services like payment gateways. Noltic was engaged to implement a solution using Salesforce and Heroku to overcome these obstacles.

Noltic redesigned the CRM architecture and implemented Salesforce Sales Cloud and Service Cloud to integrate the entire sales process. Their solution included advanced data synchronization, payment system integration, and sales process automation. As a result, Noltic helped decrease maintenance costs and lead conversion time while increasing revenue. The platform now supports over 180,000 restaurant websites and has generated more than 1,000,000 table reservations across 15 countries.

METRO AG