Case Study: FIBR achieves automated, personalized email engagement with Noltic and Salesforce Marketing Cloud

FIBR automates 2,000 monthly emails with Noltic

FIBR, a European digital bank, was facing a significant challenge with its manual email processes, which were consuming up to 500 work hours per month. To solve this inefficiency, they partnered with the vendor Noltic to implement and integrate Salesforce Marketing Cloud with their existing Salesforce Service Cloud setup to automate customer communication.

Noltic configured Marketing Cloud and integrated it with Service Cloud and FIBR's external AWS system. The solution automated highly personalized email distribution, created marketing content, and enabled detailed tracking. This automation freed FIBR's team to focus on value-added services, improved customer engagement through personalized campaigns, and ensured accurate, up-to-date data across all platforms.

FIBR