Case Study: Bite improves personalized telecom marketing with Salesforce Marketing Cloud and Data Cloud from Noltic

Bite boosts conversion 106% with Noltic

bite, a telecommunications provider operating in Latvia and Lithuania, faced challenges scaling its personalization efforts due to complex and separate customer data across multiple systems. Their marketing operation, managed by a small team, was approaching technical limits. Noltic was engaged to help unify this data and improve the use of Salesforce Marketing Cloud.

Noltic implemented Salesforce Data Cloud to create unified customer profiles, connecting previously separate marketing, behavioral, and engagement data. This provided the foundation for more advanced personalization. As a result, bite now calculates approximately 40 million personalized offers daily and has seen a 106% improvement in conversion rates. The solution also reduced the time spent on complex segmentation by 20-30%.

Bite