Case Study: a European cloud infrastructure provider achieves faster lead handling and AI forecasting with Noltic

A European cloud infrastructure provider boosts lead handling and forecasting with Noltic

The European cloud infrastructure provider faced challenges with manual lead management and a lack of visibility into marketing performance and forecasting. Their sales and marketing teams were slowed down by repetitive tasks and an inability to handle increasing lead volume. Noltic was engaged to improve their Salesforce setup and automate these processes.

Noltic implemented a solution using Salesforce Flows, Account Engagement, and Tableau to create an automated lead capture and routing system. This provided real-time dashboards for performance tracking and AI-based forecasting with Tableau Pulse. The results included faster lead handling, reduced manual work, and better forecasting accuracy, giving the client a scalable system that supports their global operations.