Case Study: Asiacell achieves outstanding network performance for Arbaeen Zeyara with Nokia

Delivering outstanding network performance for the Arbaeen Zeyara Pilgrimage

AsiaCell, a dominant telecom provider in Iraq, partnered with Nokia to overcome the immense challenge of delivering flawless network performance during the Arbaeen Zeyara Pilgrimage. This annual event, one of the world's largest gatherings, saw network utilization surge by 1000%. Asiacell needed to manage this unprecedented traffic in a constrained area to safeguard its reputation and ensure a best-in-class customer experience for millions of pilgrims.

Nokia provided end-to-end multi-vendor network optimization, involving extensive planning, network expansion, and massive optimization work. Their solution included intelligent radio capacity actions, transport layer optimization, and a 24/7 War Room that executed over 500 live optimizations. The results were exceptional: the network achieved 99.999% availability with no major incidents, data usage increased by 55% from the previous year, and Asiacell was recognized as Iraq's top operator, accommodating over 3.6 million international roamers. This success significantly enhanced the customer experience and led to a dramatic 90% reduction in customer complaints since 2020.

AsiaCell

Hisham Siblini

CTIO