Case Study: VOXI drives student customer growth with Noise Media’s UGC-led paid social campaign

VOXI boosts CTR by 124% with Noise Media

Noise Media partnered with VOXI, Vodafone's student SIM, to address the challenge of cutting through a crowded market and driving conversions. The brand needed to engage a Gen Z audience known for its short attention span and aversion to traditional advertising.

The solution implemented by Noise Media involved a social-first strategy using UGC-style creative and student micro-influencers for the first time, alongside partnerships with student publishers and hyper-targeted paid social campaigns on TikTok and Meta. This approach drove over 175,000 students to the site, achieved a 124% higher click-through rate compared to standard ad formats, and resulted in 1,300 new student customers for VOXI.

VOXI