Case Study: Thortful achieves 57M impressions and 73% VTR with Noise Media’s brand-first video campaign

Thortful drives 57M impressions and 73% VTR with Noise Media

Thortful, a greeting card company, faced the challenge of shifting its marketing strategy from being occasion-led to building a stronger, more memorable brand that would be top-of-mind before purchase intent even formed. The vendor, Noise Media, was engaged to develop a brand-first video campaign using paid social media.

Noise Media created a content platform centered on a hero character named Mrs Thortful, producing long-form films and platform-native cutdowns for YouTube, Meta, TikTok, and Amazon Prime Video. This solution drove exceptional results, including 57 million impressions, 32 million video views, and a 73% average view-through rate, more than double the industry benchmark. The campaign also achieved a 31.6-point uplift in Meta ad recall and a significant increase in brand searches, successfully building brand memory for Thortful.

Thortful