Case Study: TaskRabbit achieves Europe-wide brand growth with Noise Media's viral OOH and social campaign

TaskRabbit cuts customer acquisition cost by 80% with Noise Media

TaskRabbit, a task management service, faced the challenge of building its brand awareness and scaling its customer base across Europe. They partnered with the vendor Noise Media to launch a creative marketing campaign.

Noise Media implemented a viral out-of-home (OOH) campaign featuring song lyric parodies on billboards, buses, and Underground stations, designed to be photographed and shared. This was followed by UGC content and retargeting ads to convert awareness into bookings. The solution scaled across seven European markets. The campaign resulted in a 370% increase in branded search, an 80% lower customer acquisition cost, and an 850% increase in ad spend. Noise Media's work earned a Gold Drum Award for Best OOH Campaign.

TaskRabbit