Case Study: Pure boosts brand awareness and secures Playboy partnership with Noise Media

Pure drives 227K campaign clicks in 3 months with Noise Media

Pure, a dating app, was an underdog in a crowded market struggling for downloads. To overcome this challenge, they partnered with vendor Noise Media, which employed an influencer-led campaign alongside TikTok, Instagram, and app store optimization strategies.

The solution from Noise Media centered on a bold creative symbol and authentic, unfiltered storytelling from influencers. This strategy successfully repositioned the brand's credibility, driving mass awareness and culminating in a landmark partnership with Playboy. The measurable results included 227,000 campaign clicks in three months and 85% positive brand sentiment.

Pure