Case Study: Paradisus Resorts elevates luxury hospitality branding with Noise Media

Paradisus Resorts boosts social followers 32% in 6 months with Noise Media

Paradisus Resorts, a luxury hospitality brand, sought to transform its identity from a standard all-inclusive resort into a leader in immersive, experience-driven travel. The challenge was to make the concept of luxury feel emotionally resonant and authentic before guests even arrived. To achieve this rebrand, Paradisus partnered with vendor Noise Media for a comprehensive strategy encompassing brand strategy, content production, and influencer marketing.

Noise Media implemented a full social media rebrand and content overhaul for Paradisus Resorts. The solution was led with cinematic storytelling to digitally transport audiences and included influencer partnerships to generate authentic reach. The vendor's "Destination Inclusive®" concept was elevated into a signature offering, and physical guest touchpoints were redesigned to be shareable. The results for Paradisus included a 26% uplift in global hotel occupancy, a 22% year-over-year brand uplift score, 32% social follower growth in six months, and a 62% average engagement rate increase. Noise Media successfully repositioned the brand and created a content library that now underpins all of Paradisus's global social channels.

Paradisus Resorts