Case Study: Intro Travel boosts bookings and site clicks with Noise Media’s paid social and search campaigns

Intro Travel drives 500K+ site clicks in 2024 with Noise Media

Intro Travel, a student travel company, wanted to turn their audience's dream of adventure into actual global bookings rather than just viral content. They partnered with Noise Media to implement a full-funnel paid media strategy across social and search platforms.

Noise Media repurposed authentic tour leader footage into platform-native ads for Meta and TikTok to spark intent, while Google Search captured conversion demand. This always-on campaign was supplemented with seasonal bursts targeting key student moments. The solution drove over 500,000 site clicks in 2024 and delivered an 89% year-on-year purchase increase for Intro Travel, alongside a 26% boost in engagement.

Intro Travel