Case Study: Davines achieves D2C growth across Europe with Noise Media

Davines boosts Meta purchases by 67% with Noise Media

Davines, a luxury professional haircare brand, wanted to expand its business by bringing its sustainable, salon-quality products directly to consumers. To achieve this growth in their direct-to-consumer (D2C) channel, they partnered with the vendor Noise Media for a consolidated performance marketing strategy.

Noise Media consolidated Davines's fragmented paid accounts into a single, scalable global strategy that was then tailored for key European markets. The vendor rebuilt Meta and Google ads with sharper targeting and retargeting, and crafted UGC social content alongside high-impact visuals. The results were significant, including a 67% increase in Meta purchases with no additional spend, a 53% rise in Meta revenue, a 50% increase in Google conversions, and a 30% uplift in overall ROAS.

Davines