Case Study: Audio-Technica grows community and engagement with Noise Media's social media marketing

Audio-Technica boosts community growth 125% in 4 weeks with Noise Media

Audio-Technica was struggling to connect with its audience through product-driven social media content. To reposition the brand as a music culture hub, they partnered with vendor Noise Media for a comprehensive social media marketing campaign that included influencer marketing and UGC strategy.

Noise Media implemented a solution that shifted the content strategy to high-energy, community-first storytelling across Instagram, TikTok, and Facebook. This approach, which leveraged artist partnerships and real user-generated content, turned social media into a two-way conversation. The campaign resulted in a 125% community growth in just four weeks, over 2 million impressions in a single month, and a 9% growth in engagement.

Audio-Technica