Case Study: Aspora drives mass awareness and app growth with Noise Media’s culturally fluent OOH campaign

Aspora boosts sign-ups 43% with Noise Media

The customer, Aspora, worked with vendor Noise Media to launch a new app targeting NRI (Non-Resident Indian) audiences in London. Their challenge was to build mass awareness and drive sign-ups within this specific community through a culturally relevant campaign.

Noise Media implemented a hyper-local out-of-home advertising campaign across London tube stations, bus stops, and NRI-dense neighborhoods. The creative strategy used real app UI and a direct, culturally confident tone to resonate with the audience. This solution, paired with targeted paid social ads, delivered over 100 million OOH impressions for Aspora. The campaign resulted in a 2x organic search uplift, a 43% increase in sign-ups, and a 47% increase in new active app users.

Aspora