Case Study: Ontario Lottery and Gaming Corporation achieves audience-led acquisition gains with Noise Digital

Ontario Lottery and Gaming Corporation cuts CPR by 71% with Noise Digital

The Ontario Lottery and Gaming Corporation (OLG) faced increased competition from grey market operators and sought a media partner to advance its marketing technology. To better target core consumers and drive acquisition, OLG engaged vendor Noise Digital for services including audience-led planning, data transformation, and media strategy.

Noise Digital implemented an OLG-owned marketing infrastructure, shifting planning to a data-driven approach. This solution included a testing framework and personalized messaging. The results were significant: a 71% decrease in cost per registration, registration volumes that exceeded targets by 65%, and a return on ad spend of 2.8x. Noise Digital helped OLG achieve these impactful outcomes over a 12-week pilot.

Ontario Lottery and Gaming Corporation