Case Study: World Wrapps Repositions for Growth with Noise 13

World Wrapps opens 4 new locations with Noise 13

The vendor Noise 13 was engaged by World Wrapps, a fast-casual restaurant chain and a Bay Area fixture since the 1990s, to reposition its brand for a comeback. The challenge was to prove that the 25-year-old brand still had relevance and a distinct message in the modern market.

Noise 13 developed a complete new brand system centered on the idea of "Destination Flavor," using travel as its core design language. The solution included a new identity, custom iconography, environmental design, and a digital platform with online ordering. As a result of this repositioning, World Wrapps successfully remodeled two locations and opened four new ones, with the new system built to scale for continued growth.

World Wrapps