Case Study: Sipsong Spirits achieves a sold-out launch with Noise 13

Sipsong Spirits sells out first bottling in under a week with Noise 13

Sipsong Spirits, a new distillery founded by Tara Jasper, needed to create a complete brand system and packaging for its small-batch spirits. The challenge was to develop a flexible identity that could grow with each new product while capturing the founder's unique energy and slow-food philosophy. They partnered with the design vendor Noise 13 for this project.

Noise 13 developed a visual identity drawn from the founder's personal art and the products' botanicals. The solution included a rounded bottle shape and custom illustrations for the first gin, Indira, followed by a seasonal release and a non-alcoholic tea extension. The first bottling of Indira Gin sold out in under one week, and the product line successfully expanded its availability throughout California and launched a subscription service.

Sipsong Spirits