Case Study: J. Street Chocolate achieves shelf-ready packaging and new retail placements with Noise 13

J. Street Chocolate lands 2 new retail accounts with Noise 13

J. Street Chocolate, a handmade chocolate maker, faced a challenge with its branding and packaging. The original logo was often misread, and the packaging design made it difficult for customers to navigate flavors, causing the products to get lost on retail shelves. They engaged the vendor Noise 13 for an identity system and packaging redesign to create a more effective and efficient system.

Noise 13 redesigned the system, creating a paper-cut logotype and implementing a color-coded system to distinguish between product lines. The solution improved shelf presence with bold typography and simplified the assembly process. Following the launch, J. Street Chocolate secured new retail accounts at Chocolate Covered and Rainbow Grocery in San Francisco. The vendor Noise 13 helped the client extend the system to new products and collaborations.

J. Street Chocolate