Case Study: Aquaroo achieves a fun, cohesive brand system for swimtime families with Noise 13

Aquaroo launches a brand system in months with Noise 13

The customer, Aquaroo, a direct-to-consumer brand founded by parents Dan and Katy, faced the challenge of standing out in a crowded market with their innovative neoprene water baby carrier. Their goal was to communicate the product's ability to bring ease and peace of mind to family swim time, moving beyond the typical chaos associated with infants at the pool. They engaged the vendor, Noise 13, to develop a comprehensive brand system that would achieve this.

Noise 13 developed a distinct and playful visual identity for Aquaroo to differentiate it from photo-heavy competitors. The solution centered on a strong graphic system featuring custom illustrations, deconstructed logo patterns, and bright lifestyle photography, all designed to evoke the fun and carefree feeling of a family day at the pool. This cohesive toolkit was applied across digital design, print, packaging, and messaging, providing a foundation for the brand's launch and future growth. While the case study does not provide specific metrics, the result was a fully realized brand built to connect with parents and clearly communicate the product's unique proposition.

Aquaroo