Case Study: Weyco Group saves $6M in revenue with Noibu

How Weyco Group uses Noibu to eliminate subjectivity from bug management

Weyco Group, a footwear and apparel company operating multiple ecommerce brands, faced a challenge of limited visibility into site issues on its custom-built platform. This led to a slow, reactive, and manual error resolution process, creating internal friction between its web development, customer service, and marketing teams. They turned to the vendor Noibu and its ecommerce analytics and monitoring platform for a solution.

By implementing Noibu across its 14 global sites, Weyco Group transformed its workflow. The Noibu platform proactively identified and prioritized technical issues based on their revenue impact, providing the technical context needed for engineers to resolve them quickly. This solution saved the company over $6 million in potential revenue loss within 24 months, reclaimed thousands of developer hours, and significantly improved cross-departmental collaboration.

Weyco Group

Ryan Wittmann

Manager of Business Insights & Growth Marketing