Case Study: Ribble Cycles saves $2.5M in annualized revenue with Noibu

How Ribble Cycles Transformed Their eCommerce Monitoring and Drove Positive ROI with Noibu

Ribble Cycles, a major UK online bike retailer, faced significant challenges in monitoring its ecommerce site for errors that impacted shoppers and revenue. Their existing tools required extensive manual investigation to uncover issues, which was a major time sink for Chief Digital Officer Matthew Lawson and his team. They needed a platform that could efficiently prioritize and resolve the most critical, revenue-impacting problems, moving beyond data analysis to actionable insights. This led them to discover the Noibu ecommerce analytics and monitoring platform.

By implementing Noibu, Ribble Cycles gained immediate visibility into site issues, including a critical payment gateway error discovered during the trial. The platform prioritized errors by revenue impact, which enabled the team to quickly resolve problems and improve the customer experience. As a result, Noibu helped Ribble Cycles save an estimated $2.5 million in annualized revenue, resolve 29 shopper-impacting issues, and achieve a 4% increase in conversions, all while drastically reducing the time spent on issue investigation and resolution.

Ribble Cycles

Matthew Lawson

Chief Digital Officer