Case Study: Princess Auto safeguards $626K in revenue with Noibu

How Princess Auto uses Noibu to prioritize bugs and eliminate subjectivity

Princess Auto, a retailer of farm, industrial, and automotive parts, faced challenges in effectively identifying and prioritizing critical ecommerce website issues based on their actual impact on revenue. Their subjective approach to bug fixes led to high-impact problems, like checkout errors, going unresolved and caused a costly drain on internal resources. To gain better visibility, they turned to the Noibu ecommerce analytics and monitoring platform.

The Noibu solution provided Princess Auto with a dashboard that prioritized issues by their revenue impact, shifting the team's focus to a proactive, data-driven approach. This integration helped the company safeguard an estimated $626,000 in annualized revenue, significantly decrease negative customer feedback, and resolve site issues more quickly and efficiently.

Princess Auto

David Matthes

Imagination Leader