Case Study: Oak + Fort resolves revenue-impacting site issues with Noibu

How Noibu helped Oak & Fort overcome their eCommerce challenges right from the start

Oak & Fort, a contemporary fashion retailer, faced significant challenges in managing their ecommerce website. Their small development team was inundated with bug reports that were difficult to reproduce, relying on incomplete information from customer feedback. This process consumed vast amounts of time, preventing the team from focusing on new features. Frequent releases and numerous third-party integrations further amplified these site issues, which were negatively impacting revenue and the customer experience.

The company implemented Noibu's ecommerce monitoring platform to gain actionable insights into site errors. With Noibu, Oak & Fort quickly identified over 1,200 site issues, including 125 that impacted revenue. They resolved their highest-priority bug within 24 hours of deployment. The Noibu platform provided the detailed session data needed to reproduce and fix errors confidently, saving the development team significant time and protecting the business's bottom line.

Oak + Fort

Jen Pearson

Vice President of Information Technology & eCommerce