Case Study: Nudestix uncovers 32 hidden site issues and saves $96K with Noibu

How Noibu helped Nudestix uncover and resolve errors on Shopify Plus

The makeup and skincare brand Nudestix was operating on Shopify Plus with a false sense of security, assuming the platform was largely error-free. Like many ecommerce teams, they were only aware of the small percentage of issues reported by customers, leaving them in the dark about the majority of hidden site bugs that were negatively impacting conversions and revenue. To gain visibility, they turned to the ecommerce analytics and monitoring platform from Noibu.

By implementing Noibu, the Nudestix team was able to surface, prioritize, and resolve previously undetected site issues with data-driven insights. In just four months, they uncovered and fixed 32 high-priority bugs, which they attribute to saving over $96,000 in revenue. Furthermore, Noibu dramatically improved the team's efficiency, reducing the time spent on manual issue tracking and replication by 60%, which freed up 72 hours per month to focus on business growth.

Nudestix

Martine Knight

Senior eCommerce & Digital Manager