Case Study: Barcodes Inc. safeguards $443K in annual revenue with Noibu

How Noibu Helped Barcodes Inc. Realize Their Maximum Revenue Potential

Barcodes Inc., a North American provider of retail technology and inventory tracking products, was facing challenges in managing website issues. They relied on manual testing teams to detect bugs, but critical, revenue-impacting errors were often missed and could go undetected for weeks. This process was inefficient and put their online revenue at risk. They chose to implement the Noibu ecommerce analytics and monitoring platform to proactively surface these technical problems.

The Noibu platform automatically surfaced site issues through instant alerts, providing technical details and estimated revenue impact to help the team prioritize fixes. This transformed their workflow, saving their team significant time previously spent on replicating bugs. The solution safeguarded an estimated $443,000 in annual revenue by identifying leaks where money was being lost, making a significant positive impact on their business KPIs.

Barcodes, Inc.

Anastasia Kasantseva

Marketing Operations Director