Case Study: Ruroc achieves 42.89x ROI with Noibu

How Noibu has made life easier for the development team at Ruroc

Ruroc, a UK-based sports and outdoor gear brand, was struggling with a lack of visibility into its ecommerce site's performance. Without a proper system to monitor errors, the team relied on customer complaints and had no effective way to replicate or understand the technical issues users were facing. This left them unable to prioritize or resolve critical problems impacting their site.

By implementing the Noibu ecommerce analytics and monitoring platform, Ruroc gained the visibility and context needed to surface and fix high-impact site issues. The solution provided an invaluable tool for developers to pinpoint problems quickly. As a result of using Noibu, Ruroc achieved an exceptional 42.89x return on investment within one year.

Ruroc

Dan Goodwin

Frontend Developer