Case Study: Guess increases checkout conversion with Noibu

How Guess improved conversion rates from 82% to 88% using Noibu

Guess, a globally recognized fashion brand, faced significant challenges with hidden friction in its online checkout process. Their ecommerce operations team knew issues existed from customer complaints, but their engineering team could not reproduce the bugs to fix them. This meant revenue-impacting problems went unresolved. They turned to the vendor Noibu and its ecommerce analytics and monitoring platform to gain visibility into these invisible errors.

By implementing Noibu, Guess gained full visibility into the checkout journey. The platform automatically detected errors, scored them by revenue impact, and provided engineers with the session-level evidence needed for fast resolution. This solution helped Guess increase its checkout conversion rate from 82% to 88%, a 6 percentage point improvement. Furthermore, Noibu delivered a 9.31x return on investment for the fashion retailer by enabling them to prioritize and fix the issues that mattered most to their bottom line.

Guess

Jennifer Rodriguez

Ecommerce Operations Analyst