Case Study: Graham & Green achieves 4.6x ROI and protects over $103K in revenue with Noibu

How Graham and Green’s ecommerce team uses Noibu to maximize visibility into site functionality

Graham and Green, a luxury homeware and furniture retailer, was facing a silent loss of revenue due to undetected site friction and bugs within its composable tech stack. The challenge was a lack of visibility into these issues, particularly on mobile checkout, which forced the team to rely on customer complaints and reactive bug triage after revenue had already been lost.

The vendor Noibu implemented its ecommerce analytics and monitoring platform to provide real-time visibility and business context for site errors. The solution prioritized issues by revenue impact and provided developers with precise technical guidance. As a result, Noibu helped Graham and Green prevent over $103,000 in lost revenue, achieve a 4.6x return on investment, and shift from reactive troubleshooting to proactive revenue protection.

Graham and Green

Matthew Medlyn

Head of Ecommerce