Case Study: Capezio safeguards $373K in revenue with Noibu

How Capezio uses Noibu to create a better customer journey

Capezio, a historic retail and apparel brand, shifted to a direct-to-consumer ecommerce model and needed greater visibility into its website's performance. Their challenge was proactively identifying and resolving user experience issues that could hinder the customer journey and result in lost revenue. This led them to seek a solution from the vendor Noibu.

By implementing Noibu's ecommerce analytics and monitoring platform, Capezio transformed its approach from reactive to proactive. The solution automatically surfaced and prioritized site issues, allowing the team to resolve them before they impacted shoppers. This shift safeguarded an estimated $373,000 in revenue by protecting 6,440 transactions, significantly improved the customer experience, and delivered a strong return on investment for Capezio.

Capezio

Magnus Gustafsson

Vice President of Global eCommerce and Digital Marketing