Case Study: Bottlestore.com reduces site friction and protects revenue with Noibu

How Bottlestore.com leverages Noibu to optimize their B2B ecommerce website

Bottlestore.com, a leading wholesaler of glass bottles and containers, faced challenges in identifying and resolving technical issues on their B2B ecommerce site. Their customer service team struggled to replicate problems reported by users, leading to a lack of visibility into errors that were disrupting the customer journey and risking significant revenue loss due to high average order values. This prompted them to explore the Noibu platform.

By implementing Noibu's ecommerce analytics and monitoring solution, Bottlestore.com's development team gained the visibility needed to efficiently resolve issues. Noibu provided specific, actionable insights and error replays, which streamlined the resolution process. This resulted in a dramatic drop in customer complaints, protected revenue by prioritizing high-impact errors, and saved the team considerable time. Noibu was also instrumental in ensuring a smooth transition during a critical platform migration.

Bottlestore.com

Jessie Kressen

Director of Marketing