Case Study: King Arthur Baking Company prevents $4.4M in lost revenue with Noibu

Enhancing ecommerce efficiency at King Arthur Baking Company with Noibu and BigCommerce

King Arthur Baking Company faced challenges with their ecommerce operations after transitioning to BigCommerce. With a lean team of only two developers, they lacked the visibility to quickly identify and trace the root causes of site issues, which often affected customer checkouts and originated from internal code, the platform, or third-party scripts.

By implementing the Noibu ecommerce analytics and monitoring platform, the company gained full visibility into site errors. Noibu prioritized issues by revenue impact and provided real-time diagnostics, enabling the small team to resolve over 35 critical issues. This resulted in the prevention of over $4.4 million in lost revenue and delivered a 127x return on investment for King Arthur Baking Company.

King Arthur Baking Company

Mike Hoefer

Director of Web Development