Case Study: Champion achieves 18x ROI and improved conversion with Noibu

Champion’s Product Team Moved From User-Generated Error Reports to an Automated Solution

Champion, a global athleticwear retailer, was struggling with hidden checkout errors and a lack of visibility into site issues that were silently draining revenue and hurting conversions. Their traditional monitoring tools failed to trace the root causes of customer drop-offs, making it difficult to prioritize fixes. To address this, they turned to the vendor Noibu and its ecommerce analytics and monitoring platform.

By implementing Noibu, Champion gained proactive error detection with business context, performance analytics, and conversion opportunity discovery. This solution allowed them to identify and resolve nine critical site issues. Noibu delivered an impressive 18x return on investment, improved conversion rates across key funnel stages, and enabled a strategic shift from reactive bug fixing to proactive digital experience optimization.

Champion

Eric Kelsey

Senior Technical Product manager